KRLY-FM had been in operation for several years as "My 107.9". Previous to that it had been both a Christian & Easy Listening format. None of the formats had really touched the community.
When current Station Manager Chris Torrick came on board, he brought several years of programming experience from Clear Channel Radio and Premiere Radio Networks. His first project was to do a perceptual study inclusive of people that could pick up the station on their FM Radio. With a sample of nearly 200 participants, we had a very clear idea of expectations of a local station, and a laundry list of things they didn't about the stations they were listening to. That information was the foundation for what is now Mountain Country 107.9 - built for the wants and needs of locals - programmed locally.
Yes, our music is not what you hear on the typical corporate radio country music station in 2021. It reflects our listeners, and they have GREAT taste in music.
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