by: CHRISTOPHER TORRICK
One of the really cool things I get to do with my job is listen to all the cool (and sometimes uncool) music coming out and try to decide what our listeners will appreciate.
One theme that seems to run rampant in country songs as of late is "I'm taking country back". To me taking that sort of stance comes with a responsibility.
Here's my take. I can walk up and down Alpine Boulevard with my black English Lab dog "Wall-e" all day long and tell everyone I see that my dog is a Dachshund.
I'd kinda look like weiner, huh?
Back to my point, if you say you are bringing country music back, you better make sure the song has a twang factor of 99.
Then William Beckmann walks in the room...
William Beckmann is bringing country back!
Bring in the naysayers and country purists that say country music was dead 20-50 years ago depending on their demographic. Once they stop their belly aching, pour them their favorite cold frosty beverage and tell them sit still and listen for three minute and thrity seconds.
This is where you press the play button and listen for 3:30. We will talk more after this is done.
So, what do you think? Country? Too Country?? The "too country" country folks can proceed to your FGL youtube playlist. There's no hope for you.
Those of you that listen to Mountain Country 107.9 on a regular basis have already heard William on the airwaves. We played the dickens out of his song "Someday" and we are doing the same with "Bourbon Whiskey".
Let's be honest. Most of the music on today's country radio isn't country. Nashville has lost it's way years ago.
Back in the day an artist was singing their heart out in some honky tonk and was discovered by an A&R rep (Artists and Repertoire) from one of the labels. If they were good enough they got signed. Now, it's how many Instagram followers does someone have. Talent is question number 7. But I digress...
I guess the point I'm trying to make is William Beckmann isn't strutting across the stage saying he's bringing country back. He's slapped you upside the head with a 2X4 of country talent and let you figured it out for yourself.
Listen for William and other real country artists on our non-profit radio station that doesn't have to play an out of town corporate playlist. You can tune in here, and thank us later!
That's all i got.